The Problem?
Brands are still chasing youth when influence has shifted.
The 50+ market controls over 50% of global consumer spending, but rarely sees themselves reflected with power, vitality and possibility.
The Solution?
Partner with Jan Herdman.
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With over 93K+ engaged followers growing and a powerful voice that women (and men) trust, Jan is the fresh, age-defying face of health, fashion, beauty, wellness, and travel brands.
She’s a certified personal trainer, transformation coach, Mrs of Australia 2024 triple medal (and crown) winner, and a living, lifting example of what’s possible...at any age.
Credentials That Matter
âś“Â 93K+ global followers in just over 2 years (@jan.herdman1)
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âś“Â Host of live interviews & video content on wellness and ageing science
âś“ Winner of Mrs Photogenic, Mrs Resort Wear & Mrs Supranational 2024
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✓ Competitive bodybuilder with her first competition in her 40’s and most recent at 65
âś“ Former Registered Nurse with decades of health experience
âś“ Qualified Personal Trainer & CoachÂ
✓ Creator of The Ageless Method™, her signature 8-step wellness framework
What Jan Can Do for Your Brand
Authentic Reels & UGC with strong conversion & emotional resonance
Live and on-camera interviews, testimonials & event hosting
Targeted campaigns to a responsive audience aged 45–65+
Product integration within her strength, lifestyle, and vitality content themes
Inspirational storytelling that sells with sincerity
Brands Jan Has Partnered With
Why Her Audience Trusts Her:
Let’s Talk Results
Reels consistently reach 50K–200K+ views
Story tap-through rates exceed industry average
Audience is loyal, motivated, and ready to invest in products that align with Jan’s values
Jan's powerful story of personal transformation inspires individuals to take charge of their health, prevent age-related illnesses, and live with independence and passion.
If you’re looking to feature a thought leader who’s redefining aging, Jan’s Media Kit provides everything you need for media appearances and collaborations. Download the kit to access her full profile, achievements, and insights, and help your audience embrace the possibility of living their best life—at any age.
DOWNLOAD JAN'S MEDIA KIT HEREInterested in Partnering with Jan?
If your brand champions strength, longevity, style, beauty, or wellness. Jan would love to hear from you.
Please contact Drew Lambert from DL Comms
[email protected]
Don't Miss This Opportunity
Brands who wait to reach the 50+ market risk being left behind. Influence is changing and Jan is leading the way.
P.S. Jan’s message connects because it’s real. Her impact is growing. If your brand is ready to stand for something bold, vital, and authentic, you’re in the right place.
